Huntington Bank's latest Career Apparel Program is raising the bar for workplace uniforms in the financial services sector. With its innovative approach to design, brand integration, and colleague engagement, the 2024 refresh delivers more than just a professional aesthetic—it embodies Huntington’s dedication to professionalism, functionality, and employee satisfaction.
Designed in collaboration with the team at Affinity, this program brings together over 6,300 employees across 975 branches in 12 states, uniting them with garments that reflect Huntington’s customer-centered identity. Combining modern design with thoughtful functionality, the refreshed collection ensures that employees feel confident, comfortable, and cohesive when representing Huntington’s brand.
A Modern Wardrobe with a Personal Touch
At the heart of Huntington's 2024 Career Apparel Program is a collection of eight retail-inspired styles for both men and women. This new wardrobe integrates feedback from colleagues and the latest fashion trends, creating a lineup of professional yet approachable pieces that redefine workplace attire.
Highlights of the 2024 Collection:
- Ladies’ Printed Blouse (limited-edition): Made from repurposed fabric from a previous design, blending sustainability with a refreshed silhouette colleagues love.
- Ladies’ Tunic Blouse: Versatile and flattering, perfect for various work environments.
- Professional Dress with Pockets: Designed with both functionality and contemporary style in mind.
- Men’s Short-Sleeve Dress Shirts (Two styles): Sleek and practical for everyday professionalism.
- Multilingual Tie and Scarf: Designed with collaboration from the Multicultural Banking segment, featuring “Welcome” in seven languages—a nod to diversity and inclusion.
- Unisex Quilted Vest: Combining style and comfort, fitting for various roles and seasons.
Each piece incorporates thoughtful branding, such as Huntington’s honeycomb design or full-text logo, and maintains a cohesive color palette of pistachio green, white, black, and gray. This attention to detail ensures the collection aligns with Huntington’s recognizable and trusted identity while exuding modern elegance.
Functionality Meets Employee-Centric Design
Huntington emphasizes function and comfort alongside aesthetics. With insights gathered through surveys and direct colleague feedback, the apparel team refined the designs to address key pain points. Colleague input on fit, comfort, and usability guided the creation of these garments.
For example, the Ladies’ Printed Blouse reimagines a previously retired print popular among employees, addressing concerns about the original garment's fit by updating its silhouette. This highlights Huntington’s responsiveness to feedback, demonstrating trust and genuine care for its team.
Additionally, the program prioritized professional versatility. Features like pockets in the professional dress underscore the balance between form and functionality, which enhances the confidence and ease of those wearing the apparel in diverse job roles.
A Brand-Aligned Vision
More than just clothing, this collection reflects Huntington’s brand promise of being “people-first and customer-centered.” Everything from the multilingual accessories to the thoughtfully curated garments is designed to foster inclusivity, professionalism, and community.
The Multilingual Tie and Scarf, in particular, illustrate Huntington’s commitment to inclusion. Collaborating with its Multicultural Banking segment, these pieces feature “Welcome” in seven languages. These accessories communicate a welcoming message to customers of diverse backgrounds, reinforcing the bank’s brand ethos in tangible, meaningful ways.
A Rollout That Builds Excitement and Community
The 2024 collection rollout was designed to engage employees and encourage adoption. To spark excitement, Huntington offered two weeks of free shipping at launch, resulting in impressive adoption rates.
Further enhancing engagement, Huntington hosted an in-house fashion show, where employees modeled the new pieces. The event celebrated the effort that went into the refresh while giving employees a chance to own the style in a vibrant, real-world workplace setting. A video of the event was shared across Huntington’s offices, fostering a sense of community and shared pride in the collection.
Elevating Workplace Apparel Standards in Banking
Huntington Bank’s 2024 refresh not only delivers a wardrobe of polished, versatile garments but also establishes a new benchmark for industry-leading employee-focused apparel programs.
“Our new apparel program not only reflects the Huntington brand beautifully but also demonstrates our commitment to listening to and valuing our employees. The response has been overwhelmingly positive, and we’re proud to see our colleagues representing us with professionalism and style,” said a Huntington representative.
Paired with its focus on reducing waste—like incorporating upcycled fabric into the collection—Huntington’s Career Apparel Program exemplifies how thoughtful design can blend brand alignment, employee engagement, and social responsibility without compromising quality or functionality.
The Bottom Line
The 2024 Huntington Bank Career Apparel Program isn’t just about providing employees with stylish, professional attire—it’s about creating a cohesive identity that connects employees across branches and leaves a lasting impression on customers. From its brand-focused details to its employee-driven design choices, the program reflects Huntington’s core values of professionalism, innovation, and inclusivity.
With this latest refresh, Huntington continues to lead the way in modernizing workplace attire, not just for the financial sector but for any industry that values its people as much as its brand.
